07
Jun
Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd. and the pioneer of India's electric vehicle (EV) revolution, launched its #EasyToEV campaign – a myth busting campaign devised to educate customers and demystify several hearsays around EVs, fostering confidence among fence sitters and potential owners. This campaign was launched across platforms and was also showcased during the Tata IPL 2024 to capture a vast set of audience. Tata.ev's #EasyToEV campaign, launched during Tata IPL 2023, aims to empower the next generation of EV buyers in India. The campaign uses relatable, light-hearted vignettes to tackle key barriers and…