07
Jan
Seagram’s Royal Stag has collaborated with Netflix's record-breaking series 'Squid Game' for its second season. The collaboration seamlessly integrates Royal Stag's ‘Live It Large’ philosophy, offering audience a larger-than-life experience to be part of the global cultural phenomenon that has captivated millions worldwide. K-dramas have high affinity with the younger generation. Hence, this association allows the brand to play up on culturally relevant youth passion point, dialing up relevance & aspiration. Joydeep Basuroy, General Manager – Marketing at Pernod Ricard India shared, "Royal Stag’s association with Netflix’s Squid Game allows the brand to tap into the young generation’s craze for…