18
Jan
Seagram’s Royal Stag BoomBox is back for its third edition, combining the timeless melodies of Bollywood with contemporary hip-hop beats. Produced by Mirchi, the immersive music festival unveiled its lineup at a media preview in Mumbai on January 14, showcasing a unique cultural fusion that embodies the brand's 'Living it Large' philosophy. The festival will tour four major youth hubs - Hyderabad, Mumbai, Gurugram, and Guwahati - featuring headline acts and interactive experiences. Previous editions attracted nearly 100,000 attendees and garnered over 200 million views online. This year, the event introduces a gaming element in collaboration with Ampverse DMI Pulse,…