Air India, a Tata Group-owned airline, today unveiled a modern new brand identity and new aircraft livery that capture the essence of a bold new India, marking a milestone in its Vihaan.AI transformation of the national institution into a national inspiration. The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system – symbolising a ‘Window of Possibilities’.
Air India’s new logo symbol, ‘The Vista’, is inspired by the gold window frame, symbolizing limitless possibilities and progressiveness. The airline’s aircraft livery features deep red, aubergine, gold highlights, and a chakra-inspired pattern.
The ‘Air India Sans’ font, a custom-made font, combines confidence and warmth, positioning the airline as premium, inclusive, and accessible. Campbell Wilson, Air India CEO & MD, said: “The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”Air India’s iconic new brand identity, designed in partnership with FutureBrand, combines the airline’s past with innovation for the future. The new logo will be visible on passengers starting December 2023.
