Nestlé MILO joins forces with Inspire Institute of Sport (IIS), one of India’s premier training centers that has a vision to create and develop Olympic champions in India. MILO has always believed in the importance of sports and in providing nourishing energy to young champions. IIS leverages its world-class infrastructure, finest coaching and sports science to scout for young athletes and train them to become future Olympians of our country. They have already been successful in producing three Olympic medalists, including Tokyo Gold medalist Neeraj Chopra.
As the Official Dairy Partner of IIS, Nestlé India will contribute one year worth of Nestlé a+ milk and MILO RTD to IIS athletes. They also launched a new campaign featuring javelin star Neeraj Chopra along with budding athletes, high jumper Dev Karthick from Tamil Nadu and judo champ Olivia from Manipur. The campaign titled ‘Khudse’, highlights how these champions succeed by encouraging and motivating themselves to push boundaries beating their own records.
Rushdee Warley, CEO, Inspire Institute of Sport, said, “MILO is a product that’s been associated with young athletes and nutritious energy for a long time and this association between Milo and IIS is a step in the right direction.”
