Nestlé India has consistently performed well across all major brands, with domestic sales growing double digits due to mix, volume, and price. Key brands like KITKAT, NESCAFÉ CLASSIC, NESCAFÉ SUNRISE, MUNCH, and MILKMAID have performed well. The company is investing in brand equity and has crossed INR 5,000 crore turnover, marking a milestone for the company.
The company’s growth is driven by consumer trends and brand adoption in small towns and villages. The RURBAN strategy aims to expand its reach in small towns and villages by using technology to provide actionable insights. The company is piloting NESmitra, a customer ordering app, to connect retailers to distributors in RURBAN markets. The company is also expanding its portfolio by introducing local products, such as MAGGI Teekha Masala and MAGGI Chatpata Masala variants in 15 Indian states.
The Out-of-Home business has seen double-digit growth, with e-commerce contributing 6.1% of quarterly sales. The company is expanding its D2C platform, www.mynestle.in, to other cities. Commenting on the results, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “Over the last 111 years we have built enduring partnerships, and I would like to express my gratitude to the unwavering commitment of our partners, suppliers, retailers, distributors and employees for their trust, love and faith bestowed upon us.”
