Nandani Creations Limited, a Jaipur-based women’s Indian apparel, has announced the appointment of Madhuri Dixit as brand ambassador to promote the company’s brands “Jaipur Kurti” and “Desi Fusion by Jaipur Kurti” through digital media advertising as well as in-store visual branding (electronic and print).
As part of this company, Dixit will promote the brand products “Jaipur Kurti” and “Desi Fusion by Jaipur Kurti” to increase the company’s reach across the country. Under the branding campaign, the company plans to conduct promotional activities through outdoor marketing, in-store visual branding (electronic and print) and digital media advertising. The company looks forward to having a long-standing alliance and strongly believes that the coalition will sustain the brand philosophy.
Anuj Mundra, Chairman & Managing Director, Nandani Creations Limited said, “We are delighted to have Madhuri Dixit as the face of our brand. Madhuri Dixit shares strategic synergy with our brand. We believe this partnership will help us better connect with our customers and further our brand philosophy. This collaboration will also catalyze our geographic expansion and new product designs.
Nandani Creations Ltd. established in 2012, is the first online fashion player based in Jaipur to provide women’s Indian wear. The company has three brands “Jaipur Kurti”, “Deshi Fusion by Jaipur Kurti” and “Amaiva by Jaipur Kurti”.
