Myntra, one of India’s leading fashion, beauty and lifestyle destinations, said on Monday that it is on track to welcome 15 million new users from non-metros on the app as the 18th edition of Myntra’s biannual End of Reason Sale (EORS) is all set to enthrall millions in the country, from June 1, with more than 20 lakh fashion, beauty and lifestyle products from over 6,000 leading international, domestic and D2C brands.
EORS 18 will see increased traction in categories such as Men’s Casual Wear, Women’s Ethnic, Women’s Western wear, Beauty and Personal Care, Watches and Wearables, Home and Furnishing, Summer Essentials, Work wear and Kids wear.
Myntra has onboarded Converse Footwear and scaled up collections from Nike Jordans, Air Force, Dunks, and celebrity lines such as Puma X Anuska, Club Originals, Tapsee X Reebok and Puma colour-blocked styles. Nandita Sinha, CEO, Myntra said, “Our effort has been to ensure every customer cohort, be it GenZ or millennials, or our customers from T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and have a delightful shopping experience through the pioneering tech enhancements and features on Myntra.”
