The 15th edition of Myntra’s biannual EORS is arriving to bring cheer to millions of shoppers ahead of the new year. EORS will be held from 18th to 23rd December and will offer shoppers the biggest EORS collection ever of 1 million styles, from over 5000 brands, at great value. The 6-day event is slated to cater to the fashion, beauty and lifestyle needs of over 40 lakh unique customers across the country with the demand expected to rise by 2.5X of BAU days.
With 700k new customers Myntra is expecting to attract 60 million visitors with the platform geared to handle 15,000 orders per minute at peak at a major festive sale event that the Walmart-owned online fashion retailer is planning this month. Speaking about EORS, Sharon Pais, Chief Business Officer, Myntra, said, “We are looking at a significant portion of new customers meeting their current fashion and beauty need states, through our social commerce platforms, especially M-Live that was launched recently. Our ~25000 Kirana partners will play a pivotal role in enhancing the experience of EORS for our customers, while also having an alternate source of income.”
