Flipkart signed a Memorandum of Understanding (MoU) with the Government of Assam to promote the state’s local Arts, Crafts and Handloom sectors by bringing them into the e-commerce fold.
Under the Flipkart Samarth program, the partnership with the Assam Industries & Commerce Department will enable national market access for Assam’s artisans, weavers, and craftsmen, allowing them to showcase their hallmark products on Flipkart’s marketplace. Government of Assam and Flipkart, both will focus on creating avenues to increase business and trade inclusion opportunities for these under-served segments of the society. The MoU was signed in the presence of Shri Chandra Mohan Patowary, Minister of Industry & Commerce, Government of Assam.
“The partnership with Flipkart is an important step towards our vision to promote sustainable and balanced economic growth in the state of Assam. We are looking forward to this meaningful collaboration so that we are able to generate greater livelihood opportunities in the state and help our artisans gain valuable business knowledge, and promote local heritage and hallmark products”, said Sri Oinam Sarankumar Singh, Commissioner of Industries & Commerce, Assam Industries & Commerce Department. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “Through this partnership, local artisans, weavers, and handicraft makers will enjoy dedicated benefits under the Flipkart Samarth program that will further boost their growth and prosperity while fulfilling their aspirations and creating new livelihood opportunities.”
