With mental health conversations gaining traction, ITC’s ‘Feel Good With Fiama Mental Wellbeing Survey 2024’ has marked its 4th year by exploring the perceptions and realities of mental health in India. Commissioned with NielsenIQ, the survey unveils the awareness, attitude, and behavioural landscape for mental wellbeing in India. It reflects progressiveness in acknowledging the need for mental wellbeing while also indicating the persistent barriers in accessing professional support. While 83% of the survey participants believe mental health issues are nothing to be ashamed of, 81% feel ashamed of telling others that they are taking therapy.
ITC Fiama, through its ‘Feel Good with Fiama’ initiative, in partnership with The Minds Foundation, provides subsidized virtual therapy with qualified professionals, making therapy more accessible and very affordable at INR 300/- per session. https://www.fiama.in/feel-good. “The ‘Feel Good with Fiama’ initiative resonates deeply with our brand purpose,” said Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited.
ITC Fiama is working towards making mental wellbeing a priority by fostering a culture of openness and acceptance. 29% of the surveyed individuals turn to practices like yoga, 31% tomeditation, and 30% to physical exercises like playing sports, dancing, gym, walking, etc. to de-stress. 36% find solace in the soothing power of music.
