Meesho, has announced its flagship festive sale event, Mega Blockbuster Sale, from September 23 to September 27, 2022. Furthering its mission to democratize e-commerce for everyone, the company will continue to boost access and affordability for the country’s heterogeneous customer base. This year, Meesho has also partnered with nine well-known celebrities across the country, namely Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly, to spread awareness about the company’s value propositions.
Meesho aims to fuel discoverability of a wide assortment of products at the lowest prices for consumers. To fulfill Bharat’s festive shopping aspirations, the company will continue to focus on underserved users who have different needs around selection and affordability. Ahead of this year’s festive sale, Meesho strengthened its regional foothold by adding eight new vernacular languages on the app: Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia.
Last year, the 5-day annual sale saw ~60% orders coming from tier 4+ regions. Utkrishta Kumar, CXO, Business at Meesho, said, “At Meesho, we are focused on building a platform that enables high growth and margins for MSMEs, giving them the confidence to digitize their business and succeed on Meesho.
