To celebrate the festival of colors, McDowell’s No1 has launched a new limited-edition pack (LEP). McDowell’s No1 #YaariKeRang LEP has a QR code that enables yaars to add colours to each other and celebrate the festival while sharing it virtually with them on social media. This new No1 pack #YaariKeRang comes in beautiful golden and silver packaging with a dash of yellow, blue and pink splashes, signifying the occasion in all glory. Just like colours, friendships have no boundaries, and this exciting pack is here to make rendezvous with the yaars a kaleidoscopic experience.
The yaars of the popular show Mirzapur, Divyenndu, Shweta Tripathi and Vijay Varma, have come together to introduce an exciting way to celebrate the festival of colors with the help of technology. In a new enthralling branded video content, the stars show how the Limited-Edition pack enables Yaars to add colours to each other, express themselves and celebrate virtually. In the video, Divyenndu splashes colour on Vijay Varma by scanning the pack’s QR code to begin the celebrations. In another video, the original track ‘Yaara Rang Bhula De Rang’ by McDowell’s No1, written and composed by the prominent musician Tanishk Bagchi, has been rehashed.
