Max Life Insurance Company Ltd., has announced the launch of Smart Total Elite Protection Plan (UIN – 104N125V01), a comprehensive life insurance term plan crafted for today’s lifestyles, providing comprehensive coverage, tailored to evolving consumer preferences. A non-linked, non-participating, individual pure-risk premium life insurance plan, Max Life Smart Total Elite Protection Term Plan (“STEP”) offers policyholders multiple enhanced benefits like Instant Payment on Claim Intimation, Cover Continuance Benefit and Special Exit Value.
This plan aims to enhance financial security in today’s landscape, addressing the modern consumer’s need for increased protection through higher coverage solutions.India’s rising aspirations and shifting consumer preferences towards premium products and services are causing a surge in demand for higher coverage solutions.
Over one-third of Max Life’s customers have chosen a term plan with coverage of INR 2 crores this year, compared to one-fourth in the previous year. STEP, a solution, offers enhanced coverage of INR 2 crores and flexibility options, including premium breaks every five years, to meet these financial needs. Prashant Tripathy, Managing Director & CEO of Max Life, comments “Max Life envisions a future where everyone has the ability to shape the financial security of their families on the long term horizon and this plan is a significant step in that direction.”
