Max Life Insurance Company Ltd. has launched the Secure Earnings & Wellness Advantage Plan (SEWA), a unique offering that combines health, protection, savings, and holistic wellness benefits to meet the evolving needs of modern consumers, marking a significant move in the health and wellness industry. It offers a comprehensive plan that covers hospitalisation, ICU, surgeries, critical illness, disability besides life cover. With the aim to drive insurance adoption amongst women and transgender customers for financial inclusion, it provides a discount of 5% in the first year premium to these customer segments.
The Max Fit wellness digital app offers customers a 5% discount on their first year premium, promoting a disciplined, healthier lifestyle. By registering, customers can earn wellness boosters, which will be paid alongside the maturity benefit. Prashant Tripathy, Managing Director & CEO, Max Life said, “A product of innovation based on deep consumer insights, SEWA is a testament to Max Life’s dedication to contribute towards a healthier, financially secure India.”
Max Life’s India Retirement Index Study shows 59% of Indians prioritize health in retirement planning, indicating a growing awareness of holistic well-being. SEWA aims to offer a unique combination of financial security and health benefits.
