Mahindra Truck and Bus Division (MTBD) has strengthened its footprint in Assam by inaugurating its 87th dealership in Lakhimpur. This state-of-the-art 3S facility (Sales, Service, Spares) features four service bays capable of servicing over 10 vehicles daily and offers 24-hour breakdown assistance, driver lodging, and AdBlue, a fluid that enhances emission compliance and fuel efficiency.
The launch reflects MTBD’s robust performance, with a 46% CAGR growth over the past three years. According to Dr. Venkat Srinivas, Business Head – MTBD, the company’s innovative initiatives, such as the Mileage Guarantee program for BS6 OBD II trucks and the advanced iMAXX telematics system, have solidified its competitive edge. The product portfolio, including BLAZO X, FURIO, and CRUZIO, continues to set benchmarks in efficiency and profitability for transporters.
The dealership’s impact is expected to resonate in Silchar, a critical logistics hub in southern Assam. With its emphasis on fuel-efficient vehicles and real-time monitoring solutions, MTBD is poised to address the rising demand for cost-effective transport in Silchar’s tea, agricultural, and retail sectors, driving regional economic growth.
