MAGGI recently introduced an innovative solution: an edible fork, made from wheat flour, to elevate the experience of enjoying MAGGI Cuppa Noodles while reducing usage of single-use plastic under its ‘Desh Ke Liye 2 Minute’ initiative. This World Environment Day, under the same initiative, MAGGI is sharing the story of a young Nestlé executive on how she gives 2-Min for the environment. MAGGI has consistently made efforts to promote positive behavioral change in managing plastic waste over the years.
The initiative aims to educate consumers on proper disposal of empty MAGGI packets and emphasize the importance of daily small steps in reducing waste and making a significant impact. 2-Min is all it takes to make a choice that is environmentally responsible.
Through this initiative MAGGI seeks to harness the power of collective action and raise awareness about the importance of segregating plastic waste at its source. Mr. Rajat Jain, Director, Foods Business, Nestlé India, said, “MAGGI® hopes to inspire everyone in the country to take small steps and give their 2-Min to the environment, which can have a meaningful impact at scale”.
