One of India’s leading fashion brands recognized for its western wear collection, Madame launched its new retail outlet in Gangtok, Sikkim. The new store will offer a curated selection of apparel, shoes, accessories, and handbags for women. The Gangtok store is a part of Madame’s new expansion strategy, targeting fashion-conscious Tier II cities across the country and the store will feature Madame’s unique collection that is ideal for the season along with collections that focus on a playful yet relaxing holiday mood.
Madame celebrated the grand opening of its store located at Hotel Annapurna Building in MG Road on 1April. Mr. Akhil Jain, Executive Director, Madame said, “We feel Madame is a perfect brand for fashion enthusiasts at locations where local fashion quotient is high and where global tourist interest is high. We are confident that the demand from Gangtok will be comparable to our other recent store launches which have been a runaway success.”
As a brand, Madame has been a leading preference for young women across the country for the past 27 years and has carved its own niche in the women’s apparel and accessories market.In the recent past, the fashion brand launched the well-received Wonder Woman inspired collection in collaboration with Warner Bros coinciding with the launch of the movie featuring Gal Gadot in the lead role.
