Since the onset of the Covid-19 pandemic, India’s leading disinfectant brand Lizol has been educating consumers on understanding the need for disinfection to help break the chain of this deadly infection. Now, Lizol launched its new campaign ‘Safe To Touch’. The new ‘Safe To Touch’ campaign is a behaviour change campaign and is aimed at educating consumers. The ‘Safe To Touch’ campaign will be Pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep all safe and break the chain of infection. The ‘Safe To Touch’ campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.
