Limca Sportz, the hydration drink from Coca-Cola India’s home-grown brand Limca, becomes the Official Sports Drink of the ICC Men’s Cricket World Cup 2023, a testament of its commitment to supporting athletes and active individuals.
LimcaSportz Ion 4 is a professional sports hydration solution that focuses on rehydration, reenergizing, and replenishing. It is a low-calorie beverage that uses glucose, electrolytes(Sodium, Potassium, Calcium, Magnesium), and B-vitamins to provide rapid rehydration and sustained energy during physical activities. The brand and cricketers embody the #RukMat message, promoting perseverance and vitality. It satisfies taste and conveys a powerful message.
Limca Sportz has introduced the Yo-Yo Test challenge, a comprehensive aerobic fitness test, to assess the fitness and endurance of cricket enthusiasts. The first version of the campaign will feature India’s Olympic gold medalist Neeraj Chopra on social media. The campaign, titled “Yo-Yo test leke Dekhao, World Cup jaane ka Mauka Pao,” encourages consumers to participate by scanning a QR code on a Limca Sportz bottle and winning tickets to World Cup matches. Neeraj Chopra, the renowned Olympic and World Athletics Championships gold medalist, also shared his excitement, on the LimcaSportz Yo-Yo Challenge, stating, “This challenge is one that promotes efficient performance and motivates each participant to continuously push their boundaries.”
