As part of a larger initiative of driving digital transformation across all facets of its home loan business. LIC HFL has announced the inauguration of its remodeled back office in the largest Metropolis in North Eastern , India, Guwahati. The digitalized home loan journey is aimed to bring down the processing time for home loan aspirants besides improving customer’s convenience. LIC HFL will be at the forefront of serving customers in North Eastern India with minimum need of face to face interaction And physical visits to offices. LICHFL kicked off its digital transformation in October 2020 through project RED. Among the various initiative rolled out so far is the company’s home loan solution mobile App ‘HomY’.
Prospective home loan applicants can download the HomY app And apply online. More than 1 million downloads have been made so far and the company has around Rs 12000 cr. worth of loans received through the HomY app. The processing of Guwahati Back Office will leverage the tools under project RED in conjunction with HomY App. to ensure delivery of entire home loan service at customers doorstop. Speaking on the momentous occasion, Y Viswanatha Gowd, MD and CEO of LIC Housing Finance Limited stated that in a rapidly transforming world customers increasingly prefer digital transaction. Customers will get on boarded through HomY app and also be able to track the status.