Aiming to raise awareness and speak about shared responsibility on the environmental impacts of apparel production and consumption, Levi’s is launching a new spring campaign – ‘Buy Better, Wear Longer’. Featuring an inspiring group of changemakers – Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcat, Emma Chamberlain and Marcus Rashford MBE – this multi-platform global ad campaign fuses Levi’s longstanding commitment to making quality clothing that can last for generations with the passion of six icons and activists working on issues critical to the future of our planet.
‘Buy Better, Wear Longer’ encapsulates Levi’s ongoing efforts to drive more sustainable production practices. By driving ambitious climate and water action and by investing in materials and technologies such as Cottonized Hemp and Organic Cotton, and scaling Water<Less manufacturing, Levi’s is working to reduce natural resource footprint and help deliver a more planet-friendly apparel industry. Levi’s is rallying together to call for ‘Buy Better, Wear Longer’ with the recognition that ‘we have work to do ourselves’. The Buy Better, Wear Longer campaign will be carried out on all Levi’s platforms – digital, social, and broadcast.
