It takes just seven seconds to turn a “yes” into a “no”, before a decision made from instinct gives way to logic, reason, and hesitation. Levi’s® has launched a campaign titled “For Now, For A Lifetime” to celebrate the moments that come from saying “yes” and how they become memories that shape each individual, highlighting the importance of opening ourselves up to new experiences and experiences.
The brand’s “For Now, For A Lifetime” campaign highlights the concept of following instinct through a film inspired by real-life moments, following Deepika Padukone’s impromptu adventure, capturing a range of emotions from joy to laughter.
Deepika Padukone’s on this new campaign features a modern denim look, featuring a dark denim shirt, lighter high-loose jeans, iconic blue jeans, a trucker jacket, and graphic tees. Amisha Jain, Senior Vice President & Managing Director, South Asia-Middle East, Africa and Non-EU markets (SAMEA), Levi Strauss & Co said, “This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers.”
