Kwality Wall’s introduces a Bengali sweet ingredient – the new Nolen Gur flavoured –cup

Kwality Wall’s, an iconic brand in Kolkata, has introduced a limited-edition variant inspired by the quint essential Bengali sweet ingredient – ‘Nolen Gur.’ Launching exclusively in West Bengal, the Nolen Gur Cup is an ode to the city’s cultural and food history.

Kwality Wall’s will be presenting, for the first time ever in Kolkata, a drone, light and music show with 500 drones that will celebrate the essence of the festival along with a reveal of their new launch specially designed and inspired from the ingredient that is loved by so many locals. The show will include breath-taking formations that will bring to life Bengali Culture and the role of New Mishti from Kwality Wall’s. The show will also have a musical composition specially created to honour this event.

This is the first time; Kolkata will witness a drone show around the festival. To be live streamed on social media on 1st October 2022 at 9.30pm from Bagh Bazaar, the visually striking display promises to win hearts as it brings together the old with the new. Maya Ganapathy, General Manager, Kwality Walls, Hindustan Unilever said, “We are very excited about the final show and will be humbled if the city joins us for the celebration.”

By Business Correspondent