Kotak Mahindra Bank Limited (“KMBL”/Kotak) has partnered with GetSetUp, a peer-to-peer platform, to offer a variety of health and wellness experiences for senior citizens with the Kotak Grand Savings Programme. Under this initiative, senior citizens get exclusive access to thousands of classes, events and experiences in health, nutrition, wellness, etc., and in the process become a part of a community and foster genuine connections, as part of their membership.
According to the National Statistical Office (NSO)’s Elderly in India 2021 report, India’s elderly population (aged 60 and above) is expected to touch 194 million in 2031- from 138 million in 2021, a 41% increase over the decade .Kotak Grand customers can now access interactive lifelong learning experiences through the GetSetUp subscription, which was initially launched in Mumbai, Pune, and Ahmedabad, and will be extended to all Kotak Grand customers across India.
Puneet Kapoor, President and Head of Distributions- Retail Liabilities, Kotak Mahindra Bank said, “By partnering with GetSetUp, we are offering a consistent social engagement programme for Kotak Grand customers to encourage them to lead healthier and more fulfilling lives.”
