KISNA Diamond and Gold Jewellery, a prominent name in India’s jewellery retail sector, concluded its #Abki_Baar_Aapke_Liye campaign with a grand gesture—handing over 100 Maruti Celerio cars to lucky customers across the country. The campaign, which began on September 1, 2024, and ended on January 18, 2025, attracted over 51,000 participants, making it a milestone initiative in the jewellery industry.
Participants were eligible for the lucky draw by purchasing diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more. Winners were selected from across India, with North India recording the highest participation. Special handover events were held in 11 cities, including Delhi, Haryana, Maharashtra, and Tamil Nadu, to deliver the cars and celebrate with the winners.
Agartala welcomed this campaign with enthusiasm, showcasing a strong affinity for KISNA’s offerings. Local retailers observed an uptick in jewellery sales during the campaign, reflecting the brand’s deep connection with customers in smaller cities. The campaign also spotlighted KISNA’s ability to extend its reach into remote regions, ensuring inclusivity. KISNA’s Founder & MD, Ghanshyam Dholakia, called the campaign a testament to customer trust, while Director Parag Shah highlighted its role in strengthening bonds with Indian households. This initiative has set a benchmark in customer engagement, combining tradition and innovation to create lasting memories.
