KISNA Diamond and Gold Jewellery, one of India’s fastest-growing jewellery brands, launched its exclusive diamond jewellery collection at Usha Jewellers in Moranhat, near Dibrugarh, Assam, on Wednesday. The grand inauguration was attended by renowned singer Kusum Kailash and prominent guests including Suruj Dehingia, Mayur Boruah, Chanakya Gogoi, and Prohelika Sharma.
With over 1,500 premium jewellery partners and 80+ exclusive brand showrooms across 29 states, KISNA is now pushing further into Tier 2 and Tier 3 markets, focusing on the Northeast region. The collaboration with Usha Jewellers is a strategic step in its expansion, aiming to deliver a modern, transparent jewellery experience backed by the Hari Krishna Group’s mine-to-market operations. To celebrate the launch, KISNA is offering up to 100% off on diamond jewellery making charges until June 30, 2025, along with 90% buyback and 95% exchange value including making charges — ensuring long-term value and customer trust.
Mr. Parag Shah, Director, KISNA Diamond & Gold Jewellery, added:“Our rapid growth across India reflects the trust our consumers and retail partners place in us.With this launch, we will feature KISNA’s collections tailored to the North-East aesthetic — blending traditional motifs, lightweight modern designs, perfect for daily wear, gifting, and special occasions.’’
Mr. Pavan and Vishal Verma, Proprietor of Usha Jewellers, said, “Partnering with KISNA marks a significant step for us. Their strong brand identity, design excellence, and consumer-first philosophy make them the ideal partner to serve the evolving tastes of our consumers while strengthening our business offerings.”
