With a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions, Kia India announced the relaunch of its brand in India. India is the first country outside South Korea, the home of Kia, where the brand relaunch is celebrated.
Wholly owned by Kia Corporation, Kia India introduces the company’s refashioned logo and brand slogan, ‘Movement that inspires’. The versatile compact SUV Seltos and the subcompact crossover SUV Sonet, both of which are updated for the Indian market under the newly stylized logo, will be unveiled to the market in the first week of May.
During the brand showcase, Mr. Kookhyun Shim, Managing Director & Chief Executive Officer, Kia India unveiled the refreshed Seltos with the new Kia logo. Signalling the bold transition, the company name has changed from Kia Motors India to Kia India, dropping ‘Motors’. It symbolizes that Kia is becoming an enterprise that invests in and produces more than just vehicles.
