Kia India, one of the fastest growing car makers in the country, sets another benchmark, surpassing the 5 lakh domestic sales milestone in less than 3 years. Including exports, Kia India’s cumulative dispatches soar to 6,34,224 units from its Anantapur manufacturing facility. Backed by the strong performance of Carens, the company secured its last 1 lakh sales in just 4.5 months. The company now contributes more than 6% to the global sales of Kia Corporation.
Kia India’s flagship model for India, the Seltos, adds 59% to Kia India’s total tally, followed by the Sonet with more than 32%. Carens has contributed close to 6.5% to the company’s domestic sales in just 5 months of its launch. The Seltos contributing more than 40% to the sales of vehicles in its category. While the Sonet continues its healthy run in the compact SUV segment with a 15% share, the Carens is climbing the chart with more than 18% contribution to its segment. In CY22, the Carens has become the second most selling vehicle in its category. The Carnival selling almost 400 vehicles on average every month. The brand intends to grow its touchpoints from 339 to 400 across 225 cities by the end of CY22. It has already sold almost 70% of the last year’s sales. Furthermore, with almost 2.5 lakh connected car sales and a 97% activation rate, Kia India has emerged as a popular choice among tech-savvy customers.
Myung-SikSohn –Chief Sales Officer, Kia India, said, “I would like to extend my deepest gratitude towards our customers who have kept their trust in the brand even in adverse situations like the global supply chain issues.”
