Kesh King, the leading ayurvedic hair and scalp care brand from the house of Emami Limited ropes in actor Ali Fazal for its Anti-Dandruff Shampoo variant. Ali Fazal becomes the very first male brand ambassador to join the Kesh King club. So far, female celebrities like Juhi Chawla, Shilpa Shetty, Sania Mirza, Shruti Haasan etc, have been endorsing brand Kesh King.
Researches have shown that the biggest Hair care woe for Men is Dandruff as compared to Hairfall for Women. Also, men tend to seek immediate solution to get rid of their dandruff problem & in this process they keep switching brands quite often in search of the right product that can give them freedom from dandruff woes. Translating this Consumer Insight into Marketing Action, Emami decided to use a popular male face, who will help the target consumers relate better with the brand persona & seek ayurvedic solutions. Ali Fazal has been found to be a good fit with the brand’s desired imagery with young TG of Men & Women. Kesh King Anti-Dandruff Shampoo is available across sizes ranging from 80 ml, 200ml, 340ml and 600ml pack sizes starting from Rs.65 to Rs.550.
Ali Fazal, actor and Kesh King Brand Ambassador said, “Kesh King as a brand is widely known for offering effective Ayurvedic hair and scalp care solution to people and it feels good to share a connection with such a trusted product.”
