Emami Agrotech Ltd, the branded food arm of the diversified business conglomerate Emami Group announced Bollywood actor and renowned celebrity, Katrina Kaif as the brand ambassador for its Spice Range, ‘Emami Healthy & Tasty Mantra Masala’. Katrina’s vivacious and pleasant personality image was found to be appealing and the right choice to become the face of ‘Mantra’ spices. Mantra’s collaboration with Katrina Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across the country.
Mantra Masala’s USP is in its rich and pure aroma, colour and taste that comes from the use of the unique Cryogenic technology. The Cryo-processing at zero to minus 50-degree Celsius helps our spices to retain highest level of all the natural oils up to 95% as compared to traditional grinding process using heat up to 70-degrees Celsius, where essential oils are retained only up to 40%. The brand has also been awarded the “Superior Taste Award” from the International Taste Institute of Brussels (Europe) for its excellent quality of spices. These come in zip-lock packs to preserve the freshness and aroma for a longer period. It offers distinguishably designed range of pure & blended powder spices and tastemakers. These are manufactured in a state-of-the-art facility in Jaipur. Mantra Masala will be available in different pack sizes ranging from 8gm to 200gm at price points ranging from Rs.5 to Rs.110 across general & modern trade and e-commerce channels.
Jayant Goenka, Director, Emami Group, said, “We have also drawn up aggressive marketing plans for Mantra and target to reach around 25 lac outlets (both direct & indirect) by next three years.”
