JSW Paints Aquaglo is India’s first water-based paints for wood & metal surfaces with Germ Block Zn2+ion technology. Now, JSW Paints has launched its product campaign focusing on the Halo Aquaglo range. JSW Paints Aquaglo is 100% water-based, has low odour, dries quickly and is completely family-friendly. Due to its quick-drying benefit, it enables the painting to be finished in a very short time as well. It also retains its shine for a longer period.
Through the Aquaglo campaign, Bollywood star and JSW Paints brand ambassador, Alia Bhatt urges consumers to #PaintKaGKBadhao. The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea. Aquaglo is the first paint for wood & metal in India with Germ Block, making it very safe for the family. The campaign is on air across leading TV channels across India and Disney+ Hotstar streaming platform.
“Aquaglo aims to change yet another convention in paints of using only ‘oil paint’ for wood & metal. Our new campaign draws consumers’ attention to the clear benefit of adopting a water-based Aquaglo range of paints for painting wooden doors, metal grills and other such surfaces in their homes. #PaintKaGKBadhao is a clear call to action to make India sit up and choose wellness and comfort”, said Anuradha Bose, Chief Marketing Officer of JSW Paints.
