Johnson’s Baby, a renowned brand in baby skincare, has taken a significant stride towards fulfilling its ‘Promise, Pehle Pal Se’ commitment by introducing 100% ingredient transparency in its range of baby skincare products. This initiative aims to empower parents, particularly mothers, with the knowledge needed to make informed choices for their babies. Through this global-first innovation, Johnson’s Baby is using augmented reality (AR) technology to provide consumers with a deeper understanding of the ingredients in their products, emphasizing their ‘Baby Safe’ qualities.
The recent launch of the ‘Promise, Pehle Pal Se’ marketing campaign highlights the brand’s unwavering dedication to safeguarding a baby’s delicate skin from the very beginning with products crafted exclusively from “Baby Safe Ingredients.” As a trusted partner to parents for generations, Johnson’s Baby acknowledges the parental promise to protect their babies from day one. This commitment is underpinned by decades of expertise and scientific research, resulting in the selection of only ‘Baby Safe’ ingredients and formulas that are rigorously tested by doctors, free from harmful chemicals.
In addition to this, Johnson’s Baby has released a digital film that not only gathers insights from mothers regarding the importance of ‘Baby Safe’ ingredients but also showcases the brand’s dedication to enhancing the consumer experience through innovative packaging and AR technology. To raise awareness and connect with consumers, the brand is rolling out on-ground experiences, bringing the AR technology to 25,000 retail outlets across India. Johnson’s Baby’s ultimate goal is to empower parents by providing them with the information they need, fostering a foundation of trust and care that lasts a lifetime.
