JK Tyre& Industries Ltd, a pioneer in Indian motorsport and tyre manufacturing, has announced a thrilling regional campaign—“JK Tyre powered Indian Racing Festival – a carnival of Total Control”—across five North-Eastern cities from April 12 to 22. The tour will accelerate through Kohima, Aizawl, Shillong, Guwahati, and Gangtok, offering a unique mix of motorsport showcase and brand engagement.
The festival will spotlight international Formula 4 and Wolf cars, electrifying drifting displays, superbike stunts, and performances by young karting prodigies. These events will run on JK Tyre’s ultra-high-performance Levitas Ultra tyres, reaffirming the brand’s technological edge.
Director-Sales & Marketing Srinivasu Allaphan said, “This tour celebrates our synergy with the North-East’s dynamic spirit and our market dominance, especially in high-performance segments.”
