Jindal (India) Limited, a leading player in India’s downstream steel industry, successfully hosted its retailer meet, ‘Milaap,’ in Sivasagar, Assam. Organized in collaboration with its authorized dealer, Gautam Industries, the event saw participation from around 60 retailers along with senior company officials. The initiative aligns with Jindal (India) Limited’s strategy to strengthen its foothold in the Northeast and expand its geographical presence. The company showcased its advanced coated steel products, including Jindal Sabrang, a vibrant color-coated steel range with enhanced corrosion resistance, and Jindal NeuColor+, a premium offering known for durability and aesthetic versatility.
Speaking at the event, a company spokesperson said, “Jindal (India) Limited is committed to providing high-quality coated steel solutions. Milaap offers us a platform to engage with key retailers, introduce innovations, and reinforce our presence in the region.” The company also outlined its expansion plans, including a strategic capacity increase of 0.6 million MT with a capex of over ₹1,500 crore, targeting sectors like solar and home appliances.
Sivasagar, a key hub for infrastructure and industrial materials, is expected to benefit from Jindal (India) Limited’s growing presence. Retailers welcomed the company’s focus on premium steel solutions, anticipating stronger supply chains and competitive pricing.
