JENNIE launches “Mantra”: A new anthem for empowerment and self-love

Global superstar JENNIE has officially released her highly anticipated single and music video, “Mantra,” through Columbia Records/ODDATELIER. The song, which marks the beginning of her new era, promises to resonate with fans worldwide, delivering a powerful message of female empowerment and self-expression.

The music video, directed by Tanu Muino—who has worked with renowned artists like Dua Lipa and Harry Styles—features JENNIE confidently proclaiming, “Sometimes girls just gotta have fun.” This energetic anthem is set to inspire listeners, particularly women, to embrace their individuality and love themselves for who they are.

The launch of “Mantra” is anticipated to make a significant impact in Aizawl. The city’s growing interest in international music trends aligns perfectly with JENNIE’s global appeal. As local music enthusiasts seek fresh sounds, “Mantra” is expected to become a favorite, further boosting JENNIE’s brand presence in emerging markets.

By Business Bureau