ITC Sunrise Pure has launched the ‘Agragamini’ campaign, a collaboration with Assam Startup and AIIDC to celebrate and recognize women entrepreneurs in Assam. The campaign will recognize 10 women entrepreneurs of Assam who have contributed significantly to creating livelihoods for others. A video series was launched which showcases their inspiring journeys and visionary ideas, highlighting their resilience, hard work, and commitment.
Mr. Piyush Mishra, Business Head of Sunrise Pure Spices, expressed the brand’s commitment to empowering women through its products and initiatives. A video series was launched in the presence of Sri Bimal Borah, the Hon’ble Minister of Industries, Commerce & PE Department, Government of Assam. The event highlighted the importance of women in business and the government’s support for entrepreneurship in the region.
The brand will also provide a platform for budding entrepreneurs to showcase their business ideas through a start-up contest, with the top three businesses or ideas awarded up to 1 lakh cash prize. Additionally, they will receive support from the Assam Start-Up Cell to further scale up their business and overcome challenges.
