Indian Society of Nephrology (ISN), the largest professional organization of nephrologists in India, and AstraZeneca, a science-led biopharmaceutical company, announced a multi-year partnership this World Kidney Day, to create public awareness about kidney care and related health disorders, build education at primary care physician level on early diagnosis, prompt management, and aid nationwide screening for at-risk patients and the general public to promote timely detection and holistic management. These activities will be complemented by a robust social media presence in form of Facebook live awareness sessions by prominent nephrologists. This session will be available for the public to log in and connect with these experts every day between March 14 and March 22.
Following this year’s theme of ‘Kidney Health For All’, ISN along with AstraZeneca aims to generate large-scale awareness and educate people about ways to improve kidney health. This campaign will be conducted at over 2000 physician clinics over a period of one month at multiple locations across the country. To bring down the overall burden of kidney diseases on the health systems, this partnership will also focus upon undertaking certificate programs by the country’s top 30 nephrologists for about 1000 primary care physicians through three interactive modules. These will point towards deep education on key signs for early diagnosis, awareness and management strategies, and relevant points of interventions.
