The Indian Insurance industry has collectively come together to drive insurance penetration in Mizoram. Tata AIA Life Insurance and IFFCO TOKIO General Insurance are leading the initiative, supported by Life Insurers and General Insurers from India’s Private and Public Sectors. Under the leadership of the IRDAI, a committee of representatives from various Life and General Insurance companies have been working towards increasing awareness and penetration of life insurance in the state. As part of the process to discuss the progress of the initiatives and way ahead, a meeting was held in Mizoram under the guidance of Shri Lalramsanga Sailo, Secretary, Government of Mizoram, Shri Gautam Kumar, Deputy General Manager, IRDAI.
Speaking at the occasion, the Lead Life Insurer, Mr. Girish Kalra, Chief Marketing Officer from Tata AIA Life Insurance, said, “We have further scaled up our efforts for FY24 along with other life insurers and would deepen our reach in Mizoram through multiple initiatives including Village Level Entrepreneur training, Bimarath introduction, tie-ups with MSME associations etc.”
Tata AIA along with other life insurers has implemented campaigns through the popular Digital and Social Media that are widely viewed by the people of Mizoram. The focus of this campaign was to improve citizens’ awareness and understanding of financial planning. To achieve this goal, a series of videos were developed in Mizo language, using simple story lines and featuring Ka Pu Sanga, a financially savvy middle-aged Mizo resident. The response to these videos has been highly encouraging with high (8%+) engagement among the viewers on digital and social media.
