Hyundai Motor India Limited (HMIL), India’s first smart mobility solutions provider and largest exporter since inception, today launched its sporty Entry SUV – Hyundai EXTER. It was also launched in Lohia Hyundai, Sarujsai in a grand manner. Mr. BADRINATH C U – REGIONAL SALES HEAD, HYUNDAI MOTOR INDIA LTD was present as Chief Guest along with Other special guest – RJ Mandy, Kaushik Gogoi &Dhruva J Kalita. It has been launched the all-new Exter at a starting price of Rs 5.99 lakh (ex-showroom). Designed to redefine benchmark in its *segment. Hyundai EXTER has been developed to reflect the tenets of unique exteriors, spacious interiors, advanced safety (6 Air Bags) & technology, and exceptional performance. Hyundai EXTER personifies the qualities of India’s Gen MZ customers who are fueled by the adrenaline of wanderlust and exploration.
Speaking at the launch of Hyundai EXTER, Mr. Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., said, “Hyundai Motor India has always created new benchmarks in the industry with its revolutionary products & technologies. Yet again, with EXTER we are proud to introduce an SUV that embodies Hyundai’s commitment to innovative design, intelligent technology and exceptional performance. With its modern and confident exterior, cutting-edge technology and unparalleled safety features, Hyundai EXTER is poised to redefine this fast growing segment*. We are confident that Hyundai EXTER will exceed the expectations of our customers and reaffirm Hyundai’s position as India’s leading smart mobility solutions provider.”
‘Think outside. Think EXTER’ the key communication that has been devised to showcase the unique symbolism of outdoors and travel. Hyundai EXTER draws inspiration from the natural world and reflects an identity of an explorer and focused outside on the mind. Hardik Pandya the cricketing youth icon and one of the best all-rounders in world cricket is the brand ambassador exclusively for Hyundai EXTER. While Hyundai EXTER reflects the pulse of Gen MZ to engage in outdoor expeditions, travel and leisure, Hardik Pandya derives a quintessential parallel to these values through his energetic and vibrant lifestyle. With his energy, engagement and imagery, Hardik is an ideal fit to champion the brand campaign for Hyundai EXTER.
