Honest Tea, a ready-to-drink beverage with organic green tea announces their newest #FindYourGood campaign in collaboration with celebrated author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate.
Honest Tea is launching a campaign to encourage people to define their own way of relaxation, offering two delicious flavors: Lemon-Tulsi and Mango. The campaign will be launched through social films and digital activations, with a campaign film created by WPP Open X. The film captures a relatable moment where Twinkle confronts her to-do list, enjoying a cup of Honest tea and stating, “it’s up to you to decide what’s good for you.” Twinkle Khanna said, “Stimulated by the importance of finding joy and balance in the everyday, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”
Honest Tea is currently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60. For more details visit Honest Tea’s Instagram page – @honestteaindia. The campaign film can be viewed on YouTube at https://www.youtube.com/watch?v=6IScKb3ZUg4.
