Honda Motorcycle and Scooter India (HMSI) continues its National Road Safety Awareness Campaign in the country to re-emphasize the need for road safety awareness among citizens. The two-days camp (26-27 July 2022) at the Jawahar Navodaya Vidyalaya in Bongaigaon witnessed spirited participation from over 1700 school students and staff members who set out to imbibe the safe riding practices. HMSI’s road safety instructors utilized the age appropriate road safety learning programs to enhance the retention of road safety awareness among all.
The program made learning fun yet scientific through interactive session, practical learning, scientific theory learning module, existing drivers honing riding skills, and learning became fun. As announced in April 2021, ‘Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050’. It has been promoting road safety in India since its start in 2001. The initiative has already spread to over 46 lakhs Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centers. All 1000+ dealerships across India spread road safety awareness. It started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, it has sensitized 7 Lakh+ Indians on importance of being aware & responsible road users.
Mr. Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle and Scooter India, said, “We aim to educate children as safety ambassadors of tomorrow as well as help adults in understanding the importance of using the roads safely.”
