Hindware, the leading bathware brand has kickstarted its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category, and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies.
Brand Hindware is consistently striving to offer product and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers. Targeting newage customers, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree integrated brand campaign features a series of multilingual film across languages such as English, Hindi, Kannada, Telugu, Malayalam to reach to a wide set of audiences in the country. To further boost its reach, the brand has also leveraged a wide media platforms including print, radio, outdoor platforms, digital, online and OTT, to amplify the campaign’s reach and create excitement.
