Hero Motocorp breaks ground in Upper-Premium Segment, reveals Mavrick 440 as Star Debut

Hero MotoCorp, the world’s largest manufacturer of scooters and motorcycles, unveiled its ambitious future roadmap at Hero World 2024. The event took place at Hero’s R&D hub, the Centre for Innovation and Technology (CIT), in Jaipur, India. Hero showcased the latest production-ready vehicles in the ICE segment, customer-centric solutions, technological innovations, and a focus on electrification and sustainability.

Hero MotoCorp also celebrated its 40th anniversary, marking the company’s contribution to the resurgence of Indian manufacturing capabilities, engineering, innovation, and technology prowess. Hero MotoCorp also announced its foray into the mid-weight category with the Mavrick 440 motorcycle, marking a milestone in the company’s 40-year history.

 The Mavrick 440 is a new technology flagship that combines dynamic design and reliability, marking a trail for innovation. Hero MotoCorp’s 125cc segment has been invigorated with the launch of the Hero Xtreme 125R, which combines agility, versatility, and dynamic proportions. Hero MotoCorp CEO Mr. Niranjan Gupta highlights Hero World 2024 as a platform to showcase advanced mobility solutions, focusing on inclusivity, electrification, and sustainability, aiming to be the Future of Mobility.

 

By Business Bureau