Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years today announced that the brand is targeting a turnover of INR 10,000 crore by becoming a one stop solution for all the home appliances & consumer electronics, by the end of 2024. This is in line with the expected growth of 40% and 30% in revenue in the years 2023 and 2024, respectively.
Haier India is committed to product innovation and manufacturing excellence, launching industry firsts such as 3 Door Side-by-Side (SBS) refrigerators, Bottom Mounted Refrigerator (BMR), Glass door refrigerators, Self-Clean Inverter and Anti-scaling technology in Washing Machines, shock-proof technology in water heaters, and self-cleaning in Air Conditioners. Leveraging a strong research arm, the company has built the widest portfolio of home appliances in consumer durables industry in India.
Haier has expanded its manufacturing capabilities, strengthened after-sales service network and built operational excellence to meet customer demands. They plan to take lead in air conditioner and TV as their next growth drivers for the India market. Mr. Satish NS, President, Haier India said,“With year-on-year growth, an industry-leading product portfolio and, an elevated customer experience, we are set to strengthen our presence in the Indian market to the next level.”
