RSPL Group, RSPL Group, manufacturers and marketers of Ghadi, India’s no. 1 detergent powder, unveiled its all-new #BachaavMeinHiSamajhdaariHai campaign. Ghadi detergent is India’s first brand to create awareness through its packaging. In an aim to encourage health and safety amidst the Covid-19 pandemic, India’s first awareness initiative via packaging plans to reach more than 10-crore Indian households. They will be reminded of always wearing a face mask and to be more responsible and committed to public safety. Ghadi has supported this initiative with a digital film. The film also shows the importance of washing face masks regularly. The awareness initiative will be showcased on the Ghadi detergent packet wherein the actual logo is covered with a printed mask. In addition to the messaging on the pack, Ghadi detergent is also activating a huge network of distribution channels, simultaneously asking their retail partners to join the movement to spread the message.
