The ancient Ayurvedic concept of Yuvati refers to the stage in life when a teenage girl comes of age and forges her own identity and path. Forest Essentials has launched the Yuvati Selection, which supports and gives back to aid the dreams of young girls and children across the country.
Maleesha Kharwa, a 14-year-old content creator, is on a mission to challenge preconceived societal stereotypes and the shackles of class and caste. Forest Essentials aims to empower Maleesha with an education, help her in achieving her dream of becoming a supermodel, and further her vision by giving wings to other young girls and empowering them with education. The boxes are available in-stores and online.
The Yuvati collection features a large box with 7 products priced at INR 4,950 and a small box with four products priced at INR 1,800. Mira Kulkarni, Chairman & Managing Director of Forest Essentials said, “With this collection, we hope to set a precedent for more such cause-driven initiatives that empower young minds, give them the tools to carve their own path and achieve their dreams, no matter how large or small they may seem.”
