Flipkart, India’s homegrown e-commerce market place, brought together celebrities, influencers, brands and industry experts during the Glam Up Fest, which debuted in Mumbai. Parineeti Chopra, Kajal Aggarwal, Krystle D’Souza, Bhuvan Bam and over 300+ influencers attended the event and walked the purple carpet. The grand unveiling of ‘Kajal’ by Kajal Aggarwal and ‘BB Range’ by Bhuvan Bam added an extra layer of oomph to the glamorous extravaganza. The event provided insight into India’s beauty landscape through panel discussions.
The Glam Up Sale will be live on Flipkart from 16th-18th June, offering a wide selection of beauty and personal care products. Brands such as MyGlamm, Secret Temptation, LOreal, Lakme, Mamaearth, Minimalist, The Man Company and Yardley London will offer attractive deals. It also featured a dedicated zone for influencer participation in on-ground activities.
Flipkart leaders Sankalp Mehrotra – Vice President, Flipkart and Bharath Ram – Senior Vice-President, User Acquisition and Retention, Flipkart shared their insights during the event. Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, “With the Glam Up Fest and Glam Up Sale, we are confident in propelling our partner brands towards an even more remarkable growth trajectory.”
