Flipkart’s H1 2024 #FlipTrends report takes us on an insightful journey into the shopping habits of millions across India. This year, the pulse of Indian consumers beats with a blend of high-tech enthusiasm and heartfelt nostalgia, reflecting the vibrant and evolving tapestry of their preferences.
The tech-savvy nation is buzzing with excitement over smartwatches and TWS earphones, showing how technology has become an integral part of daily life. Meanwhile, a return to simpler pleasures is evident, as pickles and chutneys, once staples of traditional cuisine, now see a remarkable 90% increase in demand. Fashion reflects this duality, with vacation wear and retro styles capturing the imagination.
In Agartala, the charm of traditional sarees speaks volumes about the city’s deep-rooted cultural pride. The market is also abuzz with mobile protection accessories, revealing a growing concern for safeguarding digital lifelines. From monsoon essentials to festive preparations, the report highlights how shoppers are preparing for the changing seasons and celebrations with renewed vigor. Ravi Vijayaraghavan, Senior Vice President at Flipkart, notes, “The #FlipTrends report is a testament to the diverse and evolving needs of our customers, blending tradition with modernity.”
