As part of its consistent efforts to strengthen the brand’s position as the go-to destination for beauty and grooming, Flipkart, India’s homegrown e-commerce marketplace debuts its first-ever on-ground Glam Up Fest. Flipkart hosts one of the most awaited shopping events of the year, the Glam Up Fest, at the Grand Hyatt, Mumbai, on the 16th of June. The Fest will bring together a curated set of Beauty and Grooming brands, celebrities, and 300 influencers to celebrate the shopping extravaganza.
The Glam Up Sale will be live from June 16-18 on Flipkart, offering a wide selection of curated cosmetics, skincare, nutrition and hair care products. It will be powered by technology-led features such as Image Search, Video Catalog, Virtual Try-Ons, Video Commerce and Top Filters, and backed by a robust supply chain.
Premium and D2C brands such as Minimalist, MyGlamm, Beardo, Mamaearth, Pure Essence and Bella Vita will offer attractive deals. Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, ” In our commitment to unlock unparalleled value in the beauty and lifestyle shopping experiences for our customers across the country, the Flipkart Glam Up Sale and Glam Up Fest is a testament to our consistent efforts in this regard.”
